These eight flyers were designed by Tony in 2007 as part of a media exit strategy for an EU-funded forestry project, so that the successes of the eight-year project life could be extended beyond Haryana State. The eight topics were chosen by a selection of beneficiaries, and the message told by them, not the project, to give the message credibility. This strategy is now being taken up outside of India. Tony calls this 'Horizontal Communication.